I design and build
product experiences.

I build products with AI, bringing UX thinking to tools and workflows designed for real use.

Case Study 01

AI-Powered SEO Content Engine

A supervised pipeline that transforms manual niche research into an automated publishing workflow, from Reddit intent discovery to performance tracking.

Systems design, automation pipeline, full-stack buildView

Case Study 02

AI-Assisted Publishing Dashboard

A dashboard that turns Korean skincare rankings into approved, publish-ready product pages through an AI-assisted workflow.

Workflow design, dashboard product, AI-assisted opsView

Case Study 03

Mood-Based K-Drama Discovery

A discovery experience that matches US audiences to Korean dramas by emotional need, not genre. Built on a mood-driven tagging system and SEO architecture.

Product design, information architecture, full-stack buildView

Approach

Moving at the speed of AI without losing the soul of UX.

I build AI-powered products by seamlessly integrating AI automation with a decade of UX design and frontend intuition. My background allows me to accelerate the development cycle while ensuring the final product remains intentional, user-centric, and technically sound. I know when to let AI run and when to intervene by hand to preserve the integrity of the user experience.

Current focus

Building AI-assisted product pipelines (data to UI)
Prototyping with Claude Code and React/Next.js
Designing human-in-the-loop workflows for content automation

Say hi

Open to thoughtful product conversations, collaborations, and new ideas.

hello@jinahlee.com