I design and build
product experiences.

I build products with AI, bringing UX thinking to tools and workflows designed for real use.

Case Study 01

AI-Native Design System

I designed and built a code-first design system where live code is the source of truth, with AI supporting research and implementation while design, documentation, and maintenance stay connected.

Design engineering, AI workflow design, component infrastructureView

Case Study 02

Mood Engine Dashboard

The system behind HUUVO’s mood-based discovery. I designed and built the dashboard to turn audience intent and emotion into structured data, AI drafts, and publishable mood pages.

Design engineering, AI workflow design, recommendation data systemsView

Case Study 03

Mood-Based K-Drama Discovery

A discovery experience that matches US audiences to Korean dramas by emotional need, not genre. Built on a mood-driven tagging system and SEO architecture.

Product design, information architecture, full-stack buildView

Approach

Moving at the speed of AI without losing the soul of UX.

I build AI-powered products by seamlessly integrating AI automation with a decade of UX design and frontend intuition. My background allows me to accelerate the development cycle while ensuring the final product remains intentional, user-centric, and technically sound. I know when to let AI run and when to intervene by hand to preserve the integrity of the user experience.

Current focus

Building AI-assisted product pipelines (data to UI)
Prototyping with Claude Code and React/Next.js
Designing human-in-the-loop workflows for content automation

Say hi

Open to thoughtful product conversations, collaborations, and new ideas.

hello@jinahlee.com LinkedIn